Many people think of Pinterest as being a social network, but it’s actually far from. We do more than socialising over on this platform, we tend to do more searching and gawping… at some really good looking photos that is. Alongside instagram it’s the top place that people go to looking for visual inspiration, ideas and to SHOP. That’s perfect for you if you’re either a blogger or a business owner, because there could be some very interested parties putting those clicks in your direction.
But there’s one thing that many people don’t realise about Pinterest.
It’s that just like Google, Pinterest is more of a search engine than anything else, which means… SEO. And the key to SEO? KEYwords. You see what I did there?
Anyway, keywords are the wonderful thing that actually make you visible on Pinterest. In this immense continuum of images, words are the aim of the game. Seems like a weird paradox I know, but you need to get your head around it.
But what are keywords? These are particular words or phrases that are commonly used by a specific target audience to find what they are looking for. And to make sure you’re reaching your audience you need to be posting the right keywords EVERYWHERE on your Pinterst profile and also what you’re pinning.
here are 5 steps to walk you through what you need to do.
step 1: choose your keywords
You want to think about your industry here. What is your blog or business all about? Home decor? Streetwear for women? Dog toys?
Obviously this will change depending on specific pin you are posting (for example if you are posting a fashion-related pin and you specialise in street-wear, you are likely to choose the following: “fashion”, “street wear”, “urban fashion”, “women”, “street style”, “casual outfits” etc), but you want to get some general ones that make sense to your industry or expertise first.
If you’re stuck for ideas, then don’t fret! Just have a browse on Pinterest at similar pins to pick up on some other keywords you don’t want to miss out on.
All you need to do at this point is get a few written down that make sense in relation to your blog or business.
step 2: profile description
Make sure your profile description is rich in your keywords, especially if you specialise in a certain area. But make sure you don’t just throw in all the keywords, because it doesn’t work and it just feels spammy, you know? It has to flow, people.
Here’s a great example from Jen, our in house Pinterest Guru and co host of our online course, Pin School.
step 3: board titles
Make it clear what your pin board content is, but more importantly it has to reflect what people would put in that search bar. Your “cool stuff” folder will die a dark death otherwise, because it’s not specific enough to what people are searching. If it was more specific, like ‘cool bathrooms’ for instance, you may have a better chance. Again, take a look at how Jen has named her boards.
step 4: board descriptions
Again, make sure this is really descriptive and keyword rich but with keywords more specific to the pins in the board itself. Again here, Jen has a board that focuses on storage. It’s relevant to her blog’s area of expertise which is home and interiors. Sneak in as many keywords as you can without it becoming unnatural. Jen knows here that her audience may be searching for ‘clever storage’, ‘stylish storage’ or ‘brilliant storage’.
step 5: pin descriptions
This is very similar to the last step, but again is MUST be completely relative to what is in the pin itself. So think SPECIFIC. If you ahve rich pins set up you can actually set up Pinterest to pull the description straight in from your blog or website. So make sure you’re using those lovely keywords over on your site too.
Rich pins – what?!
If you’re confused don’t worry – check out Pin School where we share the easy ways to make Pinterest start working for your blog or business and bringing you those all important click throughs.
The main thing to remember – make your descriptions are keyword rich, easy-to-read and USEFUL. Pinterest want to make sure that your pins reflect what someone is searching for, so to get on that radar you need to take the time to implement the above steps properly. If someone discovers your pin they are likely to click through to see the rest of what you have to offer, which could lead to an extra follower and even a new reader on your blog or a purchase via your website. DON’T MISS OUT!
If you want to give your Pinterest page some TLC and grow your traffic from Pinterest in 2017 then you can sign up to hear more about Pin School, hosted by Sarah Akwisombe (founder of NBBS) and Jen Stanbrook (Love Chic Living).
Registration is ready to kick off on the 10th January! Join the early bird list and start 2017 with a new traffic and marketing strategy. See where you can be with this awesome platform – trust me, there is lot more potential than you ever expected!