As a small business or entrepreneur it’s quite likely that cracking Pinterest hasn’t been at the top of your to-do list. Don’t worry, that’s completely normal and understandable, but do you know that you’re missing out on so much if you don’t make Pinterest a priority?
So today we have my collaborator from Pin School, the Pin-guru Jen Stanbrook from Love Chic Living, giving us the low down on exactly what using Pinterest can mean to you and your business. And keep reading as Jen is giving away an extra treat at the end of the post which you’re not going to want to miss out on either.
1. a complete marketing strategy
It’s true that your marketing strategy isn’t complete until you’ve added in Pinterest. If you’ve heard other business owners tell how much Pinterest has benefitted their business, you’ll be wanting to tackle it too, but don’t know where to start. The main thing to remember is that Pinterest is not a social media platform; it’s actually a search engine, and you need to adapt the way you use it, with this in mind. It’s not just a place to collate a selection of pretty pictures (that’s why you’re using Instagram), but it’s where you provide the solutions to the questions that Pinners are posing. Once you adjust your approach to take this into account, you’re success on Pinterest is going to be huge.
2. brand exposure
Creating the right kind of profile is key to success on Pinterest, and it’s a fantastic opportunity to showcase who you are as a brand. Through visual storytelling, Pinterest allows you to show your audience exactly what you’re about and how your brand can fit into their lifestyle. It’s like a really great blog post but in imagery rather than words, making it incredibly powerful for visual thinkers using Pinterest.
3. telling your story
Creating the right kinds of boards on your profile will let you tell your new found audience exactly what your products and services can do. Being creative with content allows you to pin your products straight to the heart of a moodboard and into the minds of your followers. But don’t worry if you don’t have many followers yet, remember Pinterest is all about search so start adding your brand keywords to pin descriptions and it won’t be long before your pins are being discovered.
4. growing your audience
You’ve mastered Twitter and Facebook, and Instagram is your new found friend, but what if you could harness the power of Pinterest and build your audience even further. Isn’t that worth your time and effort? There are over 100 million users on Pinterest every month, which is a huge audience sitting there ready to take a look at your products or services
5. a surge in traffic
Most people who have learned how to use Pinterest will tell you that once their traffic started to grow, there was no looking back. And it’s often their number 1 referrer. Of course the most amazing thing about Pinterest pins is their evergreen nature – once they start bringing you traffic, you don’t have to do anything except watch your new audience grow.
6. building your email list
As a business owner you’ll know that your email list is the one thing you own and can’t be taken away. It’s your own personal link with your customers, allowing you to connect with them and build a relationship. So, it’s understandable that you’ll do anything to grow that list. Pinterest is a great tool in this process, allowing you to discover an engaged audience primed and ready to learn more about you, all you have to do is get them to sign up once they come visiting.
7. selling a service
Everyone thinks you have to have a tangible product to sell, and that serviced based business don’t translate on Pinterest. Well think again. Just take the very successful entrepreneur Melyssa Griffin who has managed to grow an incredible business audience from Pinterest, selling her services and courses. The images on Pinterest aren’t all about pretty sofas and delicious cake recipes.
8. increasing your income
Boosting your sales in a more passive, ongoing way is every business owner’s dream, right? So understanding how to build an effective pinning strategy needs to be part of your marketing strategy. It’s going to give you the chance to grow your customer base and ultimately make more sales. And with rich pins working too, pinners are going to be able to buy your products straight from Pinterest itself.
9. a boost in seo
Pinterest itself has great SEO so when you pin your content you’re benefitting from this without really doing very much at all. Have a great strategy so your pins are popular and you’ll soon be appearing in Google search results too as a result. It’s just another great reason why Pinterest needs to be part of your marketing strategy.
If you’re convinced that Pinterest needs to be something you tackle but don’t know how to build a strategy, we’ve put together a useful pinning checklist that gives you a running guide on what you need to do and when, from daily to weekly and then monthly tasks. It’s exactly what you need to know to kick off your pinning and making Pinterest a regular part of your brand promotion.
The resident Pinterest-guru Jen and myself run a Pinterest course, which aims to guide you towards more success for your blog or business with this platform. With a solid strategy, that we can help you build, you will not miss out on any of the above. Click here or the image below to get hold of your Pinning PowerStarter checklist to kickstart your pinning journey.