10 Tips to smash your first personal branding photoshoot

The thought of having headshots or a professional branding photoshoot for your website and social media can send some people into a mild panic. Actually, scrap mild. Not being comfortable in front of the camera is often the main reason business owners hide behind a...

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What is a brand message and why do I need one?

Here's something I see far too often. A messy brand message. Unclear brand message = me as a consumer being confused. Me as a consumer being confused = me going elsewhere and forgetting about you! Having a succinct and strong brand message offers clarity in your...

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5 steps to creating a strong personal brand

They say branding is what people say when you’re out of the room. If you’re looking to leave your mark as you step outside (as business owners, aren’t we all?), the five steps we’re sharing today will help you build a strong personal brand and be remembered for the...

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Why referrals need to be part of your marketing plan

As business owners, we all know the power behind word of mouth marketing, right? What people say about your business when you’re not around, has the ability to make or break it, no matter how much money you plough into Facebook advertising or a fancy new website. And...

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