10 Tips to smash your first personal branding photoshoot
The thought of having headshots or a professional branding photoshoot for your website and social media can send some people into a mild panic. Actually, scrap mild. Not being comfortable in front of the camera is often the main reason business owners hide behind a...
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What is a brand message and why do I need one?
Here's something I see far too often. A messy brand message. Unclear brand message = me as a consumer being confused. Me as a consumer being confused = me going elsewhere and forgetting about you! Having a succinct and strong brand message offers clarity in your...
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Lots of ideas? Here’s why that could be affecting your business and brand negatively
Are you one of those people who has a never ending stream of business or project ideas? ME TOO! But I've had to learn to control the crazy ideas over time, and here's why. Let's talk about how my brain works. I have a TON of ideas. Like, daily. My husband must be sick...
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5 steps to creating a strong personal brand
They say branding is what people say when you’re out of the room. If you’re looking to leave your mark as you step outside (as business owners, aren’t we all?), the five steps we’re sharing today will help you build a strong personal brand and be remembered for the...
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Why referrals need to be part of your marketing plan
As business owners, we all know the power behind word of mouth marketing, right? What people say about your business when you’re not around, has the ability to make or break it, no matter how much money you plough into Facebook advertising or a fancy new website. And...
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How to build an email list effectively (& what to do once you have one!)
How many times have you been told to build an email list by clever marketing on the internet? I can bet you’ve seen more than one "how to build an email list" e-course. But let’s face it, list building isn’t a new phenomenon by any means. It is, however, a...
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