by Sarah Akwisombe | Jun 17, 2019 | Mastery
Reading Time: 4 minutesI see it time and time again. A well-researched, interesting and thought-provoking blog post shared a couple of times on social media and then forgotten about forever in the vain hope that the SEO gods might pick it up and deliver a new reader....
by Sarah Akwisombe | Jun 11, 2019 | Mastery
Reading Time: 3 minutesWe’ve all heard the phrase ‘content is king’. Content, whether that be written, audio or video, enables you to tell a story to your customer. To inform. To educate. But there is one particular type of content that you need to understand as a...
by Sarah Akwisombe | May 8, 2019 | Mastery
Reading Time: 4 minutesThe thought of having headshots or a professional branding photoshoot for your website and social media can send some people into a mild panic. Actually, scrap mild. Not being comfortable in front of the camera is often the main reason business...
by Sarah Akwisombe | Mar 26, 2019 | Mastery
Reading Time: 2 minutesAs business owners, we all know the power behind word of mouth marketing, right? What people say about your business when you’re not around, has the ability to make or break it, no matter how much money you plough into Facebook advertising or a...
by Sarah Akwisombe | Mar 18, 2019 | Mastery
Reading Time: 3 minutesHow many times have you been told to build an email list by clever marketing on the internet? I can bet you’ve seen more than one “how to build an email list” e-course. But let’s face it, list building isn’t a new phenomenon by any...
by Sarah Akwisombe | Feb 28, 2019 | Mastery, Meaningful
Reading Time: 2 minutes I’ve seen a big shift happen on socials lately, especially on Instagram. Sure, when we all started out a few years back it was all about who had the most visually captivating image. What was the most aspirational? Who had the best feed...
