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How to create content that sells without feeling scummy
Reading Time: 3 minutesWe’ve all heard the phrase ‘content is king’. Content, whether that be written, audio or video, enables you to tell a story to your customer. To inform. To educate. But there is one particular type of content that you need to understand as a...
10 Tips to smash your first personal branding photoshoot
Reading Time: 4 minutesThe thought of having headshots or a professional branding photoshoot for your website and social media can send some people into a mild panic. Actually, scrap mild. Not being comfortable in front of the camera is often the main reason business...
Why referrals need to be part of your marketing plan
Reading Time: 2 minutesAs business owners, we all know the power behind word of mouth marketing, right? What people say about your business when you’re not around, has the ability to make or break it, no matter how much money you plough into Facebook advertising or a...
How to build an email list effectively (& what to do once you have one!)
Reading Time: 3 minutesHow many times have you been told to build an email list by clever marketing on the internet? I can bet you’ve seen more than one “how to build an email list” e-course. But let’s face it, list building isn’t a new phenomenon by any...